Following the launch of the iPhone 15 in September 2023, Apple briefly took the lead, overtaking Samsung. This dominance spread to certain regions such as Europe. The situation changed again in February with the launch of Samsung’s Galaxy S24 series. According to The Korea Times, Samsung had 20% of the market in February, while Apple’s was 18%. Samsung sold 19.69 million devices across its wide range (including affordable models), while Apple sold 17.41 million iPhones.
Although Samsung is currently the leader, the smartphone market remains dynamic. Apple’s next launch and overall market trends will determine whether this shift is a temporary blip or a “sign of things to come.”
Source: Ferra
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