Yandex Market has changed its name: now the market colors are a bright combination of red and yellow. The service has already updated the site’s visual style, logo, and homepage. This was reported to RB.RU by the company’s press service.
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The rebranding was divided into several stages. First of all, the company will update the interface of the website, its mobile version and its application. Later, some of the existing distribution points will be redesigned and all new ones will be opened in red and yellow style. By the end of the year, it is planned to complete the upgrade of PV3, logistics facilities, trucks and other offline means.
The main goal of the update is to make the “Market” more visible on billboards, pick-up point signs, and cars delivering purchases.
“The new style combines two colors: red, a reference to Yandex’s parent brand, and yellow, Market’s corporate color. The contrasting combination will make the service stand out in the eyes of users among other popular platforms,” said Andrey Dovzhik, marketing director of Yandex Market.
The press service also reported that the brand update is the first step in a series of changes that will occur in the service.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
