Mercury Fashion LLC (part of the Mercury group, a luxury goods seller) decided to register its own brand for the clothing class. The company did not comment on the brand’s development plans, writes Kommersant.
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Vanchugov and Partners managing partner Alexey Vanchugov suggested that iCool is most likely a youth brand.
Fashion market analyst Olga Steinberg warned that creating a new successful brand in the luxury segment will be difficult due to high consumer expectations.
After February 2022, several foreign luxury brands stopped shipping to the Russian Federation. For example, Dior, Gucci, Fendi and Louis Vuitton suspended operations in TSUM stores. Some of them continued to rent spaces, but then began to terminate the contracts.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
