Entrepreneurship: 10 strategies to increase online sales

E-commerce has become an important vein for Brazilian entrepreneurship. According to the Brazilian Association of Electronic Commerce (ABComm), online sales in the country generate approximately R$200 billion annually and represent half of total retail sales in some segments.

And this is not in vain. Consumer presence online is increasing, with more than 88 million Brazilians shopping online. According to the E-Commerce Trends 2024 survey, at least 85% of Brazilian consumers make online purchases at least once a month.

There are tried and tested techniques that help convert prospects into online customers to make your business stand out. Check out 10 strategies to increase online sales.

1. Know your target audience

Although your business can reach the whole world, the biggest difference in online sales is segmenting your potential customers correctly. Thus, it is possible to segment the target audience according to their purchasing habits, preferences and needs and adapt your sales strategy accordingly.

2. Have a reliable and accessible online store

The virtual store is the showcase of your online presence, so it is important to pay attention to its appearance. But beyond that, make sure it’s easy to navigate on mobile devices and computers and is available whenever customers need it.

It is possible to create a Locaweb virtual store in a short time using templates and intuitive design. The company also offers a free SSL certificate to protect online transactions and provide a reliable environment for its customers to purchase with peace of mind.

3. Provide a great shopping experience

Make sure the purchasing process on your website is simple and convenient. Navigation menus, clickable buttons, and pages should provide an intuitive shopping journey. Optimize the checkout page, offer multiple payment options and provide clear information about delivery times and return policies.

4. Use social media

Be present on the social media platforms where your target audience spends the most time. Create relevant and engaging content, promote your products, and engage with your followers to build relationships and increase brand awareness.

To optimize posts, rely on a social media management solution that offers scheduling, boosting, and complete reporting to evaluate presence on platforms like Instagram, Facebook, Linkedin, YouTube, X (formerly Twitter), and Google My Business.

5. Invest in online advertising

Consider investing in paid advertising to reach a larger, more targeted audience. Platforms like Google Ads, Facebook Ads, and Instagram Ads offer advanced targeting options that allow you to target potential customers based on their interests, behaviors, and demographics.

6. Use content marketing

Create a content marketing strategy that includes blogs, videos, infographics, and other content formats to drive organic traffic to your website and increase brand awareness.

7. Deliver valuable content

In addition to promoting your products, provide useful and relevant content to your target audience. This may include tutorials, product usage tips, expert interviews and more. This helps you establish your authority in your niche and attract potential customers.

8. Invest in SEO

Search engine optimization (SEO) is key to getting your website found by customers. Research keywords relevant to your niche and optimize your content to improve your ranking in search results.

9. Use email marketing

Email marketing allows you to personalize your messages based on customer preferences, purchasing history and behavior. This makes communication more relevant and increases the chances of engagement and conversion.

Email marketing can nurture leads throughout the sales funnel by providing educational content, customer testimonials, and special promotions to encourage them to move forward in the purchasing process.

10. Track and analyze data

Use analytics tools to monitor the performance of your website and marketing campaigns. Analyze metrics like traffic, conversion rate, return on investment (ROI), and user behavior to identify areas for improvement and adjust your strategy as needed.

Complete solution to increase online sales

Everything you need to create professional websites, check out the advantages of Locaweb website hosting.

Locaweb offers a complete solution of tools to increase your online sales. With the company, it is possible to create an attractive and functional virtual store with customizable design, advanced features and integration with marketplaces such as Mercado Livre, Magazine Luiza and Americanas.

Locaweb’s Email Marketing allows you to automate the sending of personalized and segmented emails to different audiences in your contact list. The Etus platform provides effective social media management and real-time monitoring of audience engagement and broadcast performance.