67% of Russian e-commerce companies use generative AI in their work. According to the study, half of industry representatives invest up to 5% of their budget on IT and AI, twice as much as in traditional retail.
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67% of representatives of the electronic commerce (eCommerce) market use generative artificial intelligence technologies in their work, while in the traditional retail market this participation does not exceed 10%. This is stated in a study by Yakov and Partners.
In terms of the level of investment in AI, the e-commerce market is also ahead of traditional retail: if representatives of the e-commerce industry are willing to allocate up to 5% of their budget to this item, retailers are limited to a maximum. Of 2%.
Unlike other industries, business representatives are less concerned about the risks of using AI.
“Half of e-commerce companies see no risk and the other half are concerned only with cybersecurity issues,” the study’s authors noted.
The survey for the study was conducted among more than one hundred CTOs (chief technical officers) of Russian companies from 15 industries. Among the respondents, 90% of the country’s largest retailers and 60% of the online commerce market are represented.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
