Russian shopping centers have completely replaced foreign brands that no longer exist. Their places were occupied mainly by national brands and partly by tenants from Asia. Izvestia writes about this with reference to the general director of the retail real estate broker IBC Real Estate, Alexey Efimov.
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Russian brands have quite successfully imitated Western names from the past. According to the vice president of the Union of Shopping Centers, Pavel Lyulin, the Russians were never able to replace some concepts: Ikea or Uniqlo could not be repeated. While, for example, with Zara and Bershka, on the contrary, they were replaced quite well by the Russian brands Melon Fashion Group.
The replacement affected traffic growth and average control. Shopping center traffic this year has already recovered to the level that was relevant even before 2022. However, it has not yet been possible to reach pre-Covid attendance levels.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
