Netflix initially partnered with Microsoft to quickly enter the advertising space and catch up with rivals like Hulu. Now Netflix plans to take full control of its advertising operations thanks to its own advertising technologies. This will allow Netflix to create more targeted and personalized advertising offers to its large user base of 270 million subscribers.
While Netflix hasn’t said exactly how the new platform will change the way it serves ads, it has hinted that it plans to move away from generic ads. According to the Financial Times, Netflix plans to experiment with “episodic” campaigns that will tell stories across a series of ads rather than delivering repetitive messages.
Source: Ferra
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