Citylink will rebrand – updating its identity and changing its positioning. The company’s new marketing strategy will focus on key product categories. The last time Citylink changed its name was in 2021.
Subscribe to RB.RU on Telegram
Federal retailer Citylink will update its identity, change its positioning and marketing strategy. This was reported by the company’s press service.
First of all, the slogan will change: the new one will be “It’s time to update.” The main colors of the brand will be orange and dark blue. The colors of store interiors and signage will also change.
Citylink will update its marketing strategy, focusing on key product categories, for example, computers, laptops, smart devices and home appliances.
In the customer communication segment, Citilink will focus on providing expert ratings: it will publish product reviews and tests, as well as expert advice.
Citylink carried out a rebrand in 2021. The retailer then updated the visual style, promotional communications and brand positioning.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
