Russian construction set manufacturer Rubrick has attracted investments from Detsky Mir top manager Andrey Osokin and Svyaznoy’s former e-commerce director Anatoly Mokhov. The amount of the investments is not disclosed, writes Kommersant.
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According to the Unified State Register of Legal Entities, member of the board of directors of Detsky Mir, Andrei Osokin, received 5% in Rubrik-OD on May 24, Anatoly Mokhov, who previously headed e-commerce in Svyaznoy, received 3 ,5%. Another 2% will go to the former general director of marketing of Sberbank and now CEO of Rubrik-OD, Ekaterina Oleinikova.
Infoline-Analytics CEO Mikhail Burmistrov estimates the total value of the company at 50-60 million rubles, so the total part given to investors, in his opinion, could cost about 10 million rubles.
Rubrick has planned a second round of investments for the fall. At first, the management wanted to attract partners who had the necessary skills in e-commerce of children’s goods.
In early May, Ozon’s top manager Oleg Dorozhok invested in the company and received 5% of it.
Rubrick will produce construction games “like Lego” “about the Russian cultural code”, based on films, television series, video games and memes. In the second half of this year, for example, a collection dedicated to Roman Prygunov’s “Unprincipled” series will be released.
The products will be produced in China and Russia. The company intends to launch a network of offline stores called Rubrick.
Author:
Karina Pardaeva
Source: RB
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