Inventive Retail Group opened a test toy store, Toystore, in Moscow. The assortment includes Zuru, Welly, Lego, Marvel, Kid Rocks, Brick Labs and other brands, writes Kommersant.
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The store is located on a 60 m2 plot of land. m in the shopping center of the capital “City of Lefortovo”. According to the general director of Infoline-Analytics, Mikhail Burmistrov, the cost of opening a point of sale of this size can reach 10 million rubles.
The site of this shopping center is a testing place for the company. Based on the results of your work, a decision on expansion will be made. Toystor vice president of corporate sales Ilya Lavrenov said that in the future it is planned to open stores with a larger area, up to 100 square meters. m with an average bill of about 3 thousand rubles. For now, the group intends to open these points of sale in shopping centers in residential areas, “where there are children,” said the senior manager.
Author:
Karina Pardaeva
Source: RB
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