According to a survey on the use of apps in Brazil, Instagram and telegram more available on the home screen of smartphones, reaching an all-time high. latest edition Panorama Mobile Time/Sight survey reveals that Instagram is on the home screen of 46% of Brazilian devices — last year, the number was 41%.
The new edition interviewed 2041 Brazilians between 13 and 23 April 2022 and has national coverage and statistical validity. Panorama Mobile Time/View Box has a 95% confidence level with an error margin of 2.2 points.
According to the information received, the photo app currently only follows WhatsApp (55%). Ranking of 10 Most Popular Apps on Brazil Home Screenbut ahead of Facebook (36%). Women represent 49% of viewers with Instagram on their home screen.
About 60% of people aged 16 to 29 have a photo app on their home screen, compared to 44% of people aged 30 to 49 and only 31% of people over 50 — 30% of respondents say Instagram all day long It is the most used application.
Growth on Telegram
Telegram’s presence has grown on the Brazilian home screen as well, increasing from 9% to 13% in just 12 months – by then the app was at 10th place, and in the latest edition of the list it has risen to 4th place. YouTube has surpassed Uber and Nubank.
The data also shows that 17% of class A and B people use Telegram, while 11% are from classes C, D and E. No significant difference in data on age, gender, or region.
Facebook, on the other hand, lost adoption on some Brazilians’ home screens, falling from 41% to 36% in just one year. The survey shows that Mark Zuckerberg’s social network is used by 40% of users living in the south of the country, 42% from the North and 28% from the Northeast.
Source: Tec Mundo
