“Dima, where are you?”: Russian brands went viral with joint advertising from Wildberries and Russ. Many Russian companies responded to the advertisement placed on a billboard about “paying for Dima’s basket on WB”. Some offer a discount to “Dima”, others offer to go on a trip instead of paying for the basket.
Subscribe to RB.RU on Telegram
Russian brands have made Wildberries advertising go viral on an outdoor poster of the Russ company, in which the mysterious “Dima” is invited to “pay for her cart at WB”.
One of the first to respond. The ad was placed by Yandex.Travel. “Dima” was asked to forget about the “WB car” and “take her on vacation.” Later, Avito, Rutube, SDEK and other companies joined the advertising support.
.jpg.74x0_q65.jpg)
MTS used the face of the brand ambassador Dmitry Nagiyev and suggested “not listening to anyone, but listening to MTS Music.”
Some companies offered Dima a discount or special conditions of cooperation. For example, VTB (open a savings account), Sberbusiness (services for collaboration with markets).
The combined company of Wildberries and the Russ group will be led by Tatyana Bakalchuk. One of the goals of the merger of companies was the creation of a payment system “without going through SWIFT” for ruble payments around the world.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
