Apple has already announced its financial results for the fourth quarter of 2023, with revenue out to 2023. $85.5 billion. The Cupertino company experienced a 1% drop in sales compared to the same period last year, partly because it could not meet demand for the iPhone 15.

We are specifically talking about the iPhone 15 Pro and iPhone 15 Pro Max. It was said right from the development stage that they might be delayed due to some reasons. complications with image sensors (CIS). Apple was finally able to meet the release date, but iPhone 15 Pro production still cannot meet demand.

Supply of iPhone 15 Pro and iPhone 15 Pro Max plays a key role in sales

Apple’s fiscal 2023 fourth quarter results are as follows: July, August and September For Apple, October, November and December correspond to the first quarter of 2024, so this phase also includes the first week of iPhone 15 sales.

Both Tim Cook and Luca Maestri (CFO) told investors that the company has been experiencing supply issues for more than a month after the launch of the iPhone 15 Pro and iPhone 15 Pro Max.

When you request the purchase of the iPhone 15 Pro model from the Apple Store, the majority of the versions are delayed by a few weeks. The same thing happens on Amazon and authorized stores. It is quite difficult to buy an iPhone 15 Pro Max. But Apple promises that no one will be left without an iPhone 15 Pro at Christmas.

“We believe we will achieve a balance between supply and demand by the end of this quarter.”

Tim Cook has set the goal of meeting the demand for the iPhone 15 Pro and iPhone 15 Pro Max. Not only to increase the company’s sales figures, but also to thank Apple customers for their trust over the years.

This implies Buying the iPhone 15 Pro Max will be much easier in the next few weeks. Just in time for the start of the Christmas season, when Apple usually has its best numbers of the year. Something we will finally confirm at the next financial results conference.

iPhone 15

Brand manzana Release date 2023