Apple ‘needs’ Google Chrome surveillance in new Safari ad

Apple has recently intensified its marketing campaign for the browser Safari on iPhoneThe company’s idea is to strengthen the use of the native program on the smartphone, instead of installing its competitors, in particular Google Chrome.

The campaign includes: Billboards have popped up in cities around the world Stating that it is Safari “a truly private browser”With this, Spade wants to show consumers that their online activities are being tracked in various ways by its competitor.

The company’s latest release is a classic-inspired commercial with a horror movie-like setting. Birds (1963), by Alfred Hitchcock. Check it out below:

In the clip, people using mobile phones are chased by robot birds whose bodies resemble security cameras, representing espionage through cookies and tracking devices.

They can only escape the threat when they open Safari on their mobile phones, which automatically eliminates the trackers.

Google and Apple: friends and rivals

Google isn’t mentioned in the video, but it doesn’t need to be: The two have been at war over iPhone navigation for a while now. Right now, 30% of the iOS market is already in Chrome’s handsBut the idea of ​​the brand is to reach halfway there.

Part of that strategy involves the risk that the current deal between Google and Apple could make its search engine the default on the iPhone. The alliance is being considered in the US and the European Union will represent the end Partnership worth up to 20 billion US dollars a situation that has been going on for several years.

The situation also escalated after Google wanted to block AI functions in Safari, a move that went badly wrong between the companies.

In practice, Spade wants to show that other browsers track users’ cookies and that it can only be stopped with manual settings. Moreover, Chrome’s incognito mode is not so anonymous after all, which has already led to processes and changes on the company’s side.