Yandex Market plans to launch a premium goods marketplace based on the Department Stores section for the sale of branded goods. These will include both exclusive products and niche brands, as well as popular brands.
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Yandex Market decided to launch a marketplace for premium products
Yandex Market is looking to develop a direction with products from the mid-price to luxury segments. A HeadHunter company is looking for a project manager in a “premium vertical,” Kommersant has learned.
- “Department Store” appeared in April 2022. Initially it was called RUM and sold only local brands. The service displays shop windows in such a way that it is convenient to view them one by one, similar to conventional offline department stores.
- Subsequently, online department stores began offering products from premium and luxury brands. Until now, the service has worked with clothing, footwear and accessories in the mid- and mass-market segment.
Experts say the demand for premium goods in Russia remains unmet after the departure of most foreign luxury goods sellers from the country. However, it will take time for new brands to gain the trust of consumers accustomed to buying expensive items.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
