The signs in hypermarkets belonging to the former Leroy Merlin chain are being changed. RBC writes about this, citing the company’s press service. In the summer it became known that the stores would be renamed “Lemana PRO” – this decision was made after the departure of its French owner from Russia.

Leroy Merlin hypermarkets began to change their signs to Lehman PRO
  1. News

Author:

Subscribe to RB.RU on Telegram

The first new sign has already been installed in Mytishchi, Moscow region. This hypermarket opened in Russia 20 years ago and was the first in Russia. It is planned that 50 hypermarkets of the chain will have been renovated by the end of the year. The rebranding will be completed by 2025.

“An active rebranding process is currently underway in the Lemana PRO chain stores. It will be implemented in stages, including the replacement of store signs, employee uniforms and other elements of the new corporate style,” the company said.

The new brand is also known to be being introduced into all communication and advertising materials. Banners with two logos have already been installed on trading floors and streets throughout the city, showing the continuity of the brands. Cash register areas, freight transport for deliveries – changes are also being made there.

As previously reported, the Magnit retail chain will launch a franchise for the first time. Previously, the company only opened its own stores.

Author:

Nikolai Tikhonov

Source: RB

Previous articleThis iPad is at a historic discount and offers great value for money
Next articleThis Mobile Phone Collection Breaks An Incredible Record
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

LEAVE A REPLY

Please enter your comment!
Please enter your name here