The signs in hypermarkets belonging to the former Leroy Merlin chain are being changed. RBC writes about this, citing the company’s press service. In the summer it became known that the stores would be renamed “Lemana PRO” – this decision was made after the departure of its French owner from Russia.
Author:
https://rb.ru/author/ntihonov/
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The first new sign has already been installed in Mytishchi, Moscow region. This hypermarket opened in Russia 20 years ago and was the first in Russia. It is planned that 50 hypermarkets of the chain will have been renovated by the end of the year. The rebranding will be completed by 2025.
“An active rebranding process is currently underway in the Lemana PRO chain stores. It will be implemented in stages, including the replacement of store signs, employee uniforms and other elements of the new corporate style,” the company said.
The new brand is also known to be being introduced into all communication and advertising materials. Banners with two logos have already been installed on trading floors and streets throughout the city, showing the continuity of the brands. Cash register areas, freight transport for deliveries – changes are also being made there.
As previously reported, the Magnit retail chain will launch a franchise for the first time. Previously, the company only opened its own stores.
Author:
Nikolai Tikhonov
Source: RB

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