Spiegel explained that these Sponsored Snaps will appear without push notifications, and users can choose whether or not to open them. The note also emphasizes that while these ads will be visible in the chat interface, Snapchat guarantees that private conversations will remain “private” and “will not be used for advertising purposes.”
Despite more than 850 million monthly users, Snapchat’s advertising business remains relatively small compared to other industry giants, so the company is still struggling to achieve greater profitability, even if not everyone appreciates its efforts.
Source: Ferra
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