Alfa-Bank has become a strategic partner of RB.RU

Alfa-Bank, together with RB.RU, launched a free educational platform “Course” for entrepreneurs in February. Additional investment will help take entrepreneurial education to the next level.

The course platform is already helping Russian entrepreneurs find answers to key business questions: how to create and develop their own business, where to look for new sources of income and financing, how to properly keep accounts and find their first employees.

In July, the Kurs team introduced the first business cartoon, IPashniki, which is published on YouTube and VK Video. Popular formats of the educational platform also include business document templates, a knowledge base for entrepreneurs, and webinars with professionals. There are plans to introduce new content formats to the market.

When developing courses, the team relies on the experience of entrepreneurs and is guided by real needs, making the materials as practical as possible. Users of the Course platform always have the opportunity to ask any questions to Alfa-Bank experts, who share their knowledge free of charge.

“Small businesses in the country are no longer small, and we are working resolutely with entrepreneurs to help them develop. We conduct large-scale networking of Alfa-Bank’s “Confa” across the country, launch the “Important Business Fund” and help entrepreneurs to be heard by paying for advertising campaigns. Supporting the media for entrepreneurs and launching a large educational program is another strategic step in this direction,” said Denis Osin, Director of Small and Micro Business at Alfa-Bank.

“By launching the Course platform together with Alfa-Bank, we understood that we were working on a useful product for similar audiences. This confirmed the interest of our readers. We are already expanding the presence of Course on RB.RU and will now be able to develop and offer new services. This partnership brings new opportunities for both parties,” confirmed RB.RU CEO Elza Egorova.

RB.RU is a Russian entrepreneurship publication, event organizer and provider of services for businesses, investors and corporations. The media was founded in 2012, the monthly audience as of August 2024 is almost 2 million unique visitors.