Yandex has created a unified advertising platform for entrepreneurs who use the services of the company’s business unit. A Yandex representative told RB.RU about this.
Author:
https://rb.ru/author/bilyk/
Subscribe to RB.RU on Telegram
Now, advertisers do not need to create an advertising account on each of the services to place ads on multiple services. The new platform will unite Food, Lavka, Market, Delivery and Go.
Due to the intersection of audiences from different services, users will perceive advertising as a native message. One third of Eda customers use Market or Lavka, 74% of Lavka users shop on Market or Eda, one in five Market customers use Food and Lavka, Yandex said.
With the tool, advertisers will be able to influence different stages of the marketing funnel and test new creative options, Yandex said.
Advertisers in the marketplace have already gained access to the new platform and can choose placements in Lavka, Food and other services.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
