Vkusville has entered into an agreement on the use of characters and quotes from Korney Chukovsky’s works with the writer’s great-grandson Dmitry Chukovsky, the press service of the company told RB.RU about this.

“Vkusville” released children’s products with characters and quotes from Chukovsky’s works
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Mukha-Tsokotukha, Aibolit, Moidodyr, Fedora will appear on the packaging of sweets, dairy products, drinks and other products for children.

The first batch of 15 products has already gone on sale. A special shelf “Heroes of Chukovsky in BB” on the Vkusilla website will help customers quickly find new items.

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The images of the characters were developed by the creative team of Vkusville. The interests of the heir were represented by the literary agency FTM, and the company Polza ProB also participated in the transaction.

Author:

Karina Pardaeva

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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