Yandex Market’s own brands will be transferred to a separate business direction, which will be called “Factory” and will be part of the “E-Commerce”, “RideTech” and “Delivery” groups, the Yandex press service told RB.RU about this.
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The solution will expand distribution and sales channels online and in retail chains. The Factory team will continue to create products and devices under new and existing brands.
“The new company will continue to work closely with Market, ensuring the availability and prompt delivery of all manufactured products to customers in all regions of presence,” Yandex’s press service told RB.RU.
- Market began developing its own brands in 2021. Since then, the marketplace has created 10 brands and launched over two thousand products. The site’s own brands include Outstep (outdoor recreation), Tuvio (home appliances), and Junion (children’s products).
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
