MTS analyzed smartphone sales in the Russian market based on the results of the first 9 months of 2024.
Thus, from January to September, smartphone sales in Russia increased by 13% to 522 billion rubles and amounted to 21.7 million devices. The most popular brand has become Xiaomi. The company has maintained its leadership for 3 years in a row.
The largest increase in unit sales (+97%) was demonstrated by the segment of smartphones priced from 80 to 100 thousand rubles. This was facilitated, among other things, by the emergence of AI-supported models. The segment’s share is 2% of all sales in the market.
MTS notes that sales grew in all price categories, except for the segments of 50-60 thousand rubles and smartphones costing up to 10 thousand rubles. rubles At the same time, sales of more affordable smartphones decreased by 17%.
The leader still remains the Xiaomi brand with a market share of 24% in units. In terms of money, Apple leads the way with 33%.
Sales statistics in pieces
📲 TOP 5 brands for January-September 2023:
1. Xiaomi: 24%
2. TEKNO: 13%
3. Realme and Samsung: 12% each
4. Infinix: 9%
5. Apple: 8%
📲 TOP 5 brands for January-September 2024:
1. Xiaomi: 24%
2. TEKNO: 15%
3. Realme and Samsung: 11% each
4. Infinix: 10%
5. Apple: 9%
Sales statistics in money
📲 TOP 5 brands for January-September 2023:
1. Apple: 33%
2. Samsung: 17%
3. Xiaomi: 16%
4. TEKNO: 7%
5. Realme: 6%
📲 TOP 5 brands for January-September 2024:
1. Apple: 33%
2. Samsung: 17%
3. Xiaomi: 16%
4. TEKNO: 8%
5. Realme: 5%
Earlier it became known that in August 2024 smart watches in Russia were canceled in accordance with their historical maximum.
Source: Iphones RU
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