Elon Musk’s social network The social media account posted a message: “X is pleased to reach an agreement with Unilever and continue our partnership with them on the platform.”
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Among the lawsuits in which the businessman accuses advertisers of lost profits, it is worth highlighting separately the global ones, in relation to Media Matters for America and the World Federation of Advertisers (WFA), which Gizmodo recalls.
Musk believes it’s not that advertisers don’t want to post alongside inappropriate content (which is what members of these associations are monitoring), but that the groups are conspiring to “collectively deprive $X billion of revenue.” advertising”.
Unilever, which has not officially commented on the matter, was able to reach an agreement, according to X: “Today’s news is part of the solution for the entire ecosystem and we hope to continue solving the industry’s problems.”
Analysts of the advertising market still find it difficult to say how to assess this news: either Unilever had to pay to get out of the lawsuit, or the corporation simply decided to return to the platform with its advertising.
According to various estimates, X has lost at least 80% of its advertising revenue since Musk became CEO.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
