Apple is preparing to launch a cheaper Vision augmented reality headset in 2025, Bloomberg journalist Mark Gurman reported. According to him, the device will lose the EyeSight feature, which projects the user’s eyes on an external screen.
Author:
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According to one source, the new device will cost about 2 thousand dollars (about 192 thousand rubles at the current exchange rate of the Central Bank as of October 12). For comparison, the cost of Vision Pro is 3.5 thousand dollars (about 336 thousand rubles).
Additionally, the budget Vision will use a less powerful processor and cheaper materials, Gurman says. The Vision Pro integrates an eight-core M2 chip.
Apple hopes that, thanks to the lower price, sales of the new device will be at least double those of the Vision Pro, Gurman said.
He added that the company’s Vision division will launch the second generation Vision Pro with a faster processor in 2026 and smart glasses similar to Meta* Ray-Ban and AirPods with integrated cameras in 2027.
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Previously, in October, Bloomberg, citing sources, reported on the resignation of Dan Riccio, who worked at Apple for more than 26 years and was the head of Vision Pro development.
* the activities of the Meta corporation are recognized as extremist in Russia and are prohibited
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
