According to the company, the overall growth in smartphone sales in the Russian market during this period exceeded 14% in monetary terms. However, there was a slowdown in growth rates in the third quarter. The average cost of a new device was 23.7 thousand rubles. In total, Russians bought 22.3 million smartphones worth 528 billion rubles.
The most popular brands in terms of sales were Redmi, Tecno, Samsung, realme and Infinix. In terms of value, Apple leads the market, followed by Samsung, Redmi, Tecno and realme. The best-selling smartphone was realme Note 50 with 64 GB, while the 128 GB version took second place. Redmi 13C with 8 GB RAM and 256 GB internal memory is among the top three.
Ekaterina Iksanova, head of the Telecom and Devices department, noted that the growth in sales is explained both by the development of technology and the increasing influence of artificial intelligence, which makes smartphones more functional assistants for users.
Source: Ferra
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