The platform’s press service reported that Rutube continues to improve content and user growth, as well as functionality for authors and viewers. Tools such as an electronic wallet, an improved search system, the ability to import videos from other platforms, donations and an embed network are already available.
One of the biggest innovations that Rutube plans to launch in the near future will be the ability to search for videos not only by title but also by meaning. This will improve the quality of recommendations for users. The platform also wants to implement a system to personalize short videos and record ratings and reviews; This will make the recommendations more accurate.
In addition to these innovations, Rutube also announced the “Talent Station” project, which will be implemented jointly with the Moscow metro. It aims to support emerging artists and will be an important part of the development of creative industries in Russia.
Source: Ferra
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