Bis released the first game that can be played via WhatsApp; see how to play

In an action to promote CCXP 2024, chocolate brand Bis launches an RPG game that works via WhatsAppIt turns Messenger into a virtual billboard. The campaign will raffle off double tickets for the event, which will take place in São Paulo (SP) from December 5 to 8, as well as distribute various prizes among participants.

The game, which was launched last Friday (15), brings an epic adventure using the WhatsApp Flows feature, which is available in the Business version of the Meta application and helps enrich interactions. Moving through different universes, the player will have the mission to take Bis Limão to the traditional cow culture fair.

The game requires the selection of a character whose decisions affect the course of the story, while the master, a chatbot integrated into the messenger, will direct the entire adventure. The initiative is also Bis Limão returns to shelves for a limited timeSpecial edition of lemon-filled wafer upon request of fans.

“Our idea in this epic was to combine two unprecedented fronts, the return of Bis Limão and the RPG via Whatsapp, to deliver the greatest brand experience ever seen at CCXP24. Our goal in creating this RPG format is to attract more people to the modality and promote a fair-like experience,” emphasized Fabíola Menezes, chocolate marketing director at Mondelez Brasil.

How to play Bis RPG via WhatsApp?

To start the Bis Limão saga towards CCXP 2024, you need to access the official RPG website. The page provides full instructions for playing, including tips for beginners in the Role Playing Game universe and all promotion rules.

One of the first steps is to choose the character, of which there are three options, whose characteristics are prudence and wisdom, such as Bis ao Leite. In contrast, Bis Xtra Branco has a big heart and is good at fighting, while Bis Limão is brave and has a lot of energy.

At the end of the RPG journey on WhatsApp, players will compete in a draw for 50 pairs of tickets for CCXP 2024. The chocolate brand will have a dedicated stand along with many new attractions for visitors throughout the event.