Considering that Apple could overtake Samsung in terms of market share, new figures show that both companies lead by minimal margin in the third quarter of 2025. Data from International Data Corporation (IDC) shows that: Smart mobile market recovers after first half of slow progress. Coincidentally, they met at the same spot a year ago.

Apple and Samsung share the crown of having the best market share

Especially, There were 322.7 million units Those sent between July and September. Of these, 58.6 million were shipped by Apple and 61.4 million by Samsung.. In the case of Those in Cupertino increased by 3% over the same period but from 2024 It has a three-month record. The South Koreans had their best quarter ever. These accounted for more than a third of all mobile phones in the world; This is not easy to see among these manufacturers in some markets.

How could it not be otherwise? iPhone 17 drives growth in premium market. The booking period was successful and surpassed what was seen last year; North America and Europe recorded strong performance, driven in part by trade-in from some mobile operators.

Samsung has maintained what it has done with the Galaxy Z Fold 7 and Galaxy Z Flip 7, which surpass what their predecessors did. Although this market represents only a small portion of the whole, it shows that consumers are interested in such devices. Traditional designs continue to dominate this era, mainly with features such as screens and cameras. AI features and performance improvements are also relevant, but Artificial intelligence lags behind in terms of sales presentation.

Global shipments, market share Q3 2025

Tariffs and economic uncertainty were not obstacles to offering foreign exchange incentives

While it is true that artificial intelligence is interesting in terms of selling more smartphones, a different behavior was seen in September. Buyers were not expecting improvements, especially in terms of hardware. Price, battery life and even cameras are more relevant.

Although consumers still want to have a complete experience that will keep them satisfied in their daily tasks, artificial intelligence is something that is trending and increasing. Good progress has been made on tariff uncertainty Reaction of the same consumers in choosing incentives for mobile shopping. Many users were able to choose a new iPhone or Galaxy thanks to trade-in programs. If you add the payment plans plus promotions, the were accepted by both parties and became a very successful win-win.

China continues to be a priority in Apple’s iPhone sales

The end of the year could be just as strong, according to IDC forecasts. It will continue to be driven by promotions and innovations in devices. The worst months have already passed, following the phenomenon of inflation and market saturation, although it depends entirely on the public’s interest in new technologies.

you can follow iPadize yourself on Facebook, WhatsApp, Twitter (X) or check our Telegram channel to stay updated on the latest technology news.