Coca-Cola’s AI Christmas ad is full of hate

It looks like the AI ​​is playing tricks on Coca-Colaas the company wanted to pay homage to old Christmas advertisements, but using tools entirely from Generative AI.

The original idea was to repeat the commercial. 1995, “The holidays are approaching.” What they didn’t mean was that humans would destroy them.

Why did Coca-Cola decide to advertise only using AI?: European Marketing Director of the company, Javier Mezaexplained his decision in interview with Marketing Week magazinestating that Coca-Cola wanted to bring this year’s Christmas advert into “today’s times”.

“We didn’t start by saying, ‘Okay, we’re going to have to do this with AI,’” he said. “The brief was: we want to move the holiday into the present, and then “We see AI as a solution to this problem.”

Social networks exploded against Coca-Cola

“Slop,” “embarrassing,” and “creepy” are just some of the comments on the YouTube video.

“Over 14 years ago, people recreated the Coca Cola Christmas ad in GTA San Andreas and “It still seemed more believable than this nonsense.”wrote one X/Twitter user.

Over 14 years ago people recreated the Coca Cola Christmas advert in GTA San Andreas and it still seemed more authentic than that crap. https://t.co/3BmQWBP3uF pic.twitter.com/rXZ81kkEhN

— 𝔑𝔞𝔱𝔥𝔞𝔫 (@TheNathanNS) November 15, 2024

“It’s actually very alarming that a big brand like Coca Cola would do this,” another X/Twitter user added. “Certainly They could afford to hire actors/designers/editors/etc.. do it.”

Others expressed similar concerns: “This is nonsense, bro. If a multi-billion dollar company like Coca Cola fails to pay real artists, actors, directors, etc. to promote your product, what precedent does this set for the rest of the market?” one person wrote in a YouTube video.

Coca-Cola’s excuse

Jason Zada, founder of one of the three AI studios with which Coca-Cola worked to create advertising, noted the effectiveness of using technology to create a spot.

“It’s not just cost, it’s also speed,” Thakar said. before Ad Age. “I would say the speed increases fivefold, right? AND this is a big advantage. Traditionally, production times would be much longer. “It’s a big advantage.”