British carmaker Jaguar has unveiled a new logo without the image of a jaguar. The emblem consists of the first and last letters of the brand inscribed in a circle.
Author:
https://rb.ru/author/bmuzichenko/
Subscribe to RB.RU on Telegram
“The reinvented Jaguar brand begins its rebirth, introducing an entirely new identity that underlines its unique character,” the company said in a statement on its website.
The automaker’s new slogan will be the phrase Copy Nothing, whose authorship is attributed to the company’s founder, William Lyons. The automaker kept the Jaguar corporate symbol, but made it two-dimensional.
In November, Motor1 reported that Jaguar had stopped selling new cars in the UK. This is because in 2025 the company plans to become a luxury brand that will only sell electric vehicles.
In 2022, after the start of the military operation in Ukraine, the Jaguar Land Rover alliance stopped supplying cars to Russia. In 2023, the automaker suspended vehicle service in the country. In 2024, the Russian division of the company passed to local top management.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
