Over three years, the number of smart home devices in MegaFon’s network has more than doubled. Over the 10 months of 2024, their connection via SIM cards increased by 23% compared to 2023, the volume of traffic increased by 126% over two years.
Average consumption per SIM card increased from 5 GB in 2023 to 8 GB in 2024. The main reason is growing demand for smart and security systemswhich transmit more data.
Gadgets in smart homes are often connected via a smartphone, being able to control equipment from different manufacturers. Smart speakers are also popular, accounting for 84% of sales. In second place are devices for comfort and safety (sockets, light bulbs, cameras, sensors), completing the top three leaders in household appliances.
Half of the smart devices consume up to 1 MB of traffic per month, and also work through incoming requests (calls, SMS). Another 38% consume up to 50 MB, and only 12% consume more than that.
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We predict that the demand for smart home devices will grow, as will the need to provide stable and efficient communications for them. MegaFon offers customers several solutions for profitable connection of devices to the network.
The first is specialized tariff plans with a fixed fee. The minimum tariff for a device with low expenses includes 2 GB, 100 minutes and 100 SMS per month for 150 rubles. The second is to make the smart device not only part of the home, but also part of the MegaFamily: thus, it will consume traffic from the package organizer.
— Director of the B2C Products Department Andrey Egorov
Finally, according to the operator, the majority of smart home users are men (63%) and people aged 35–44 years (45%).
Source: Iphones RU
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