Sonny Angels: What is it and why are they sweeping up cell phones on TikTok?

If you’ve been on TikTok lately, you’ve probably encountered Sonny’s Angels: small dolls wearing hats with fruits, flowers or animals, have become a favorite accessory of Generation Z and several celebrities who show them off on social networks. But what exactly are they and why are they seizing power? Here we tell you all about this fever that combines nostalgia, collecting and a touch of Japanese charm.

What are Sonny’s Angels?

These are collectible figurines measuring approximately 7 cm in height and look like little babies with angel wings and themed hats. The best part is that they come in surprise boxes, so you never know which one you’ll get. They can be used as decorations, especially on mobile phones, and they are so adorable that it’s hard not to want them. If you ever put key fobs on your Nokia in the 2000s, you’ll understand the vibe.

Although Sonny’s Angels is now a viral phenomenon, it is not new. They were created in 2004 by Toru Soeya, a Japanese businessman, inspired by the Kewpie dolls popular in the first half of the 20th century. Created by illustrator Rose O’Neill in 1909, these dolls featured a round fairy whose mission was to teach people to be happy and kind. This idea is reflected in the Sonny Angels motto: “He can bring you happiness” (He can bring you happiness).

Why are they so popular now?

Like many trends these days, Sonny Angels have taken TikTok by storm. Unboxing videos (yes, the ones where someone opens a surprise box, praying for their favorite action figure to come out) have been flooding the platform, and it’s igniting the fever, especially among Gen Z. They’ve also been watched by celebrities like Rosalia , Bella Hadid and Victoria Beckham. they were shown on their networks, turning them into an accessory. significant moment.

But it’s not just about celebrities. Part of its charm lies in the surprise factor and the feeling of collecting something unique. Fans are even organizing trades for figures they’re missing, in the style of trading cards or prints from the past.

The collaboration that changed everything

Sonny’s Angels didn’t just grow because of TikTok; Their collaboration also played a key role. For example, they worked with designer Donna Wilson on the 2022 collection and with Casetify, releasing accessories such as cell phone cases to match the dolls. Additionally, each collection includes a secret figurine named Robbie, which only appears 1 time out of 144 boxes, causing hype (and prices).

How much is Sonny Angel worth?

Here’s the tricky part: Sonny Angels used to be quite affordable, but now prices have risen due to their popularity. A doll used to cost about $5, but now it costs between $10 and $20. Limited editions, on the other hand, can cost more than $50. On the other hand, there are much cheaper fakes on bazaars and sites like AliExpress (although obviously not the same).

How many types of sonny angels are there?

The collection is huge, but the main one is called Regular Series and includes themes such as animals, fruits, flowers, sweets and others. Each contains 12 figures, a secret Sonny and his friend Robbie, who also change themes. There are also special editions such as Series “Cat’s Life” and let’s not forget about Smiskeys, little dolls that glow in the dark and are also a hit. Of course, the version of these accessories that includes adhesive to attach them to your cell phone is called Hippers.

So is it worth joining the trend?

Sonny Angels combine nostalgia, aesthetics and that spark of emotion that occurs when opening a surprise box. For many, they are more than just figurines: they represent a connection to a community of fans, and for some, an accessory that screams style.

So if you come across one, you already know where it came from and why millions of people on TikTok are obsessed with it. Who knows, maybe you’ll add it to your phone too.