In 2024, the proportion of employers who consider non-market wages to be the main corporate cause of talent shortages increased from just under half to 54% year-on-year. This is stated in the hh.ru study, which is available on Forbes. This opinion is shared mainly by department heads and human resources managers.
Author:
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The problem of low salaries is felt most acutely in the fintech and IT sectors: 65% and 60% of companies, respectively, chose this area as the reason for staff shortages. Applicants in these areas are more demanding about salaries; They have historically been offered higher salaries compared to other industries, said Natalya Danina, hh.ru’s chief labor market expert and head of client efficiency.
He clarified that in the context of a restrictive monetary policy, companies prefer to maintain the stability of their work instead of participating in the wage race. The founder of the recruitment company NEWHR, Kira Kuzmenko, confirmed that there are problems with market salaries in IT.
Representatives of small businesses (up to 100 employees) talk about low salaries less often than representatives of companies with more than a thousand employees: 44% versus 68%, respectively. The largest corporations have already increased salaries, as a result of which applicants began to focus on this level of income, and other large companies faced inflated expectations from candidates, said Alena Vladimirskaya, co-founder of the Facancy service.
In addition to non-market wages, there are other reasons for staff shortages, internal and external. The first includes difficult working conditions (30% of respondents chose this option) and excessive demands on applicants (26%), the second includes socio-political events (46%) and the lack of people with the necessary skills (44%) . This last factor was observed most frequently in IT companies and heavy industry.
The main difficulty for companies in 2024 continues to be the search and hiring of personnel. 67% of company representatives surveyed encountered this. The most serious search difficulties are experienced by hotels, restaurants, retailers and construction organizations. Other issues include higher employee turnover (48%) and lower employee loyalty (38%).
During the study, hh.ru experts surveyed 1,362 CEOs, owners, managers, human resources directors and managers.
Author:
Bogdan Muzychenko
Source: RB

I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.