The Federal Society for Network Trading (FOST) sent an appeal to representatives of the markets, strongly recommending them to moderate the review feed and remove uninformative “fools” from users who have not yet tried the product. These types of statements reduce the visibility of the product, are misleading and can negatively affect sales.
Author:
https://rb.ru/author/alipova/
Subscribe to RB.RU on Telegram
FOST cites data from its survey, which showed that 23% of negative reviews are written by people who are dissatisfied with the packaging or service and have not yet tried the product itself. As Lenta.ru writes in reference to the letter, indicators of such reviews are the phrases “I haven’t tried it”, “I haven’t used it/have used it yet”
“These words can be misleading to both shoppers and search algorithms, resulting in reduced product visibility and sales. The expression “dummy review” has already appeared, denoting this phenomenon. These reviews not only reduce the rating of the products, but also distort the perception of customers, creating a false impression of the product,” Lenta.ru quotes the FOST appeal.
And given that “one of the key success factors is the quality of reviews, which directly affects seller reputation and customer satisfaction,” the Society advises marketplaces to provide feed moderation mechanisms to improve the experience. of the user through correct and highest quality information. about products.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
