TV presenter and lawyer Ekaterina Gordon decided to acquire the rights to the Cryptonasledstvo brand.

In December, applications were submitted for classes 35 and 45 of the ICTU, we are talking about legal and defense services, opening secret locks, detective agency services, funeral businesses, divination with Tarot cards and others.

RB.RU sent a request to Ekaterina Gordon and her representative, but at the time of publication of the material no response was received.

Inheritance is like a buried treasure chest

Experts believe the direction Gordon may take is promising.

“As savings in digital assets in the world increase every year, the issue of inheritance also becomes more and more relevant, which is why digital asset specialists are increasingly sought advice on inheritance issues,” he said. RB.RU. Partner of Digital & Analogue Partners Yuri Brisov.

According to him, digital assets are considered in Russia as a type of property and can be inherited, but their inheritance is difficult in practice.

“It will be physically difficult for the heirs to access the digital wallet. If the heirs do not have a wallet password or a special mnemonic phrase that allows access to the blockchain from any device, the path to the digital assets will be lost upon the death of the digital wallet owner. “It’s like a treasure chest buried in the forest,” Brisov said.

If you want to include digital assets in a will, the owner of a digital wallet will face the fact that many notaries in Russia simply do not know how to do it, the expert added.

Candidate of Legal Sciences and patent attorney at the intellectual property agency “Butenko and Partners” Svetlana Butenko He says that there was practically no direct legal regulation for the protection and circulation of digital assets in Russia until 2019.

“Digital rights now refer to objects of civil rights, that is, to the so-called “other property”, so it is quite natural that testators are interested in the succession after their death, both in relation to property real estate as well as in relation to intangible and similar assets. assets. Ownership of games, cryptocurrencies, social media accounts and domain names can and should be inherited, although in practice this sometimes causes great difficulties,” Butenko said.

Will Gordon get promising brands?

Patent Attorney at Patents Online Alina Sidorova believes that the Cryptonasledstvo brand has every chance of being registered under the name of Ekaterina Gordon.

“No identical or similar signs were found. The trademark “Criptoherencia” has a chance of being successfully registered. Regarding the Digital Heritage sign, the situation is more complicated. Rospatent may have concerns about protection; Combinations similar to the specified ICGS have already been recorded,” Sidorova said.

According to Brisov, registration with Rospatent will not prevent lawyers from providing such services, but they will no longer be able to use exactly the same name.

“So, if any of the lawyers want to devote themselves exclusively to the issues of inheritance of digital assets in Russia, now is the time to make a sonorous name for themselves, while not all possible combinations of words are occupied by competitors.” the expert urged.

According to Butenko, if trademarks are registered with the name Gordon, the copyright owner will be able to prevent the use of these or other similar names to individualize and mark similar services. But the expert does not consider the chances of registration high.

“This is almost the same as trying to register the word ‘penalty’ or the phrase ‘compensation for moral damage’ as trademarks for legal services,” the lawyer said.

The final decision on trademark registration will be made after an examination by Rospatent.