Apple explained why it will not create its own search engine

Apple has said it has no plans to create its own search engine to compete with Google.

The company filed a court filing in which Apple’s Senior Vice President of Internet Services Eddie Cue outlined three reasons why Apple should not expect a Google equivalent:

▶︎ «Apple is growing in other areas. Developing a search engine would require a diversion of both capital and personnel, as building a search engine would cost billions of dollars and take many years.”
▶︎ «Search is rapidly evolving thanks to recent and ongoing developments in artificial intelligence.. This makes it economically dangerous to devote the enormous resources that are required to seek to create a system.”
▶︎ «To create a confidential search engine, you will need to create a platform for selling contextual advertising.which is not Apple’s core business. Apple does not have the number of specialized employees and executives needed to create and operate a search advertising business. While Apple does have some advertising, such as on the App Store platform, search advertising is different and outside of Apple’s purview. Building a search advertising business also must be balanced with Apple’s long-standing commitments to privacy.”

Cue also added that Apple will not develop its search engine if it is banned from entering into a contract with Google.

As such, Apple is seeking to maintain its ongoing development with Google, in which it receives $20 billion annually for installing Google by default on its devices.

At the end of 2025, a trial will begin in the United States that will determine the extent of Google’s restrictions due to its monopoly position. One measure being considered is a no-deal deal similar to the deal with Apple. [9to5Mac]