WhatsApp gains cloud API to boost company sales; Learn how the new feature works

Kommo, which provides CRM (Customer Relationship Management) solutions for messaging, has introduced a new cloud API for WhatsApp. Developed in partnership with Meta, the tool will help companies improve interaction with customers on digital channels and realize automatic sales.

WhatsApp Cloud API now enables medium and large businesses to scale their operations. The cloud version of WhatsApp Business facilitates communication by connecting thousands of customers with bots.

Another possibility of the API developed by Kommo is integration with various backend systems such as CRM and marketing platforms.

The launch of the WhatsApp Cloud API took place during an event supported by Kommo in São Paulo on December 10. Representatives from Meta were also present at the event.

What are the benefits of WhatsApp Cloud API for businesses?

API (Application Programming Interface) is nothing but solutions that integrate different types of software applications. Therefore, Kommo WhatsApp Cloud API allows you to use WhatsApp Business via Meta’s cloud servers.

According to big tech, cloud APIs like Kommo “allow the implementation of WhatsApp Business APIs without the cost of hosting your own servers.”

In other words, previously businesses had to own their own servers or hire a third party to use messaging over the cloud. The new system paves the way for new digital business opportunities.

The new feature also facilitates integration with the WhatsApp Business application and does not impose additional fees on companies.

The system also extends the company’s messaging by performing automatic updates. Check out other benefits of Kommo’s new WhatsApp Cloud API below:

• Sends up to a thousand messages per second;
• Broadcasts to up to a thousand users simultaneously
• Chatbots can be created to automate interaction with customers;
• It has multimedia message templates;
• Provide live chat support from multiple devices;

How can WhatsApp API integration help sales?

Officially recognized as Meta Partner, Kommo has the first WhatsApp CRM in the world.

The brand has its own API and is developed from CRM software. This enables not only greater personalization in lead integration, but also interaction with e-commerce platforms (electronic commerce).

Connecting to CRM helps companies’ sales because it makes connections with the sales funnel more efficient, for example.

Specific benefits for selling the official WhatsApp cloud API vary depending on the BSP or CMM chosen. But Kommo’s API creates more connections with customers, potentially increasing sales, as it allows customers to send:

• Traditional text messaging;
• Media such as photos, videos and documents;
• Interactive messages with reply and list buttons;
• Stickers and reactions;
• Voice messages and sounds.

Multi-channel communication

In addition to improving communication and optimizing online sales, WhatsApp Cloud API can also strengthen companies’ omnichannel strategy.

In the world of digital commerce, this concept defines that companies must engage in various communication channels to generate more leads and sell better.

In this sense, Kommo’s new API allows managing messages with customers on other Meta platforms such as Facebook and Instagram, as well as WhatsApp. Omnichannel strategies are essential to deliver convenient, integrated experiences to increase and strengthen brand retention.

During the Kommo WhatsApp Cloud API launch event, Meta’s Partnerships Manager Oleg talked about the importance of the tool.

“These journeys provide tools to build lasting relationships with customers throughout the customer lifecycle,” he argued.

Kommo Head of Partnerships Damjan Gogovski talked a little about the future of collaboration between Kommo and big tech. “This event is a testament to what partnerships can achieve. “We are looking at the future of CRM technology and its unlimited collaboration potential,” he concluded.