LG’s next target in the competitive AI segment is “Less artificial, more human” intelligence. The new feature that the brand introduced at the CES 2025 event held in Las Vegas, USA this Monday (06) Ability to learn user behavior to provide a more personalized experience.
Combining the power of generative AI with real-time spatial sensing and insights into customer lifestyle patterns, the LG Furon AI agent can understand situations and contexts while ensuring data privacy. From there, the technology performs a series of tasks.
In simulations of a family’s daily life, the system adjusts the temperature of the air conditioner when it notices that the customer is coughing and suggests that he accompany his mother to a scheduled doctor’s appointment, while checking if he has plans for the afternoon, for example. Furon also plays music for relaxation when it detects the user’s rapid heartbeat.
In addition, the “emotional artificial intelligence” that LG introduced last year recommends changes in the route to work to prevent accidents and displays the content on the TV by adjusting the image and sound at the end of the day. to watch. Because, The AI agent must be present on multiple connected devices used by the family.
Partnership with Microsoft
To enable such integrations, LG announced a new partnership with Microsoft. Together, major tech experts will work to develop AI agents for homes, vehicles, hotels and offices, among other areas. Ability to understand, interact with and predict users’ needs and preferences.
Microsoft voice recognition and speech synthesis technologies are also integrated into LG’s Autonomous AI Home Center, improving understanding of accents, pronunciations and spoken language expressions. Additionally, the brand’s TVs now integrate Copilot.
In turn, the Windows owner will leverage the partner’s thermal management systems and other advanced resources to increase energy efficiency in AI data centers and enable creating more sustainable solutions.
Source: Tec Mundo

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