Microsoft is creating a ‘Google’ in Bing to confuse users

Microsoft has implemented a new strategy to close the gap with its main competitor. The tech giant has added a section to Bing search results that tricks users into believing they are on Google. This feature looks like another dirty move by a company that wants to stop people from using competing services.

In his latest trick Microsoft is using Bing to trick people into thinking they’re using Google. To achieve this, the company has implemented scribblea search box and a small line of text that mimics Google’s home page. This feature is automatically enabled when a user searches for “Google” in Bing through the Edge browser.

Google clone inside Bing Microsoft’s boldest move in years. The company left warning messages that you want to change the default search engine and is now choosing a strategy that confuses users. Redmonds they are aimed at the average Windows 11 user who are not tech savvy and just want to access Google.

If you’re using Microsoft Edge with default settings and typing “Google” in the address bar, Bing will show you a Google clone in the search results. To make it more believable, Bing shifts the rest of the content down, creating white space that becomes relevant on screens with Full HD resolution or lower. The average user will believe that they are already on Google, enter the search term and access the results in the usual way.

It’s worth mentioning that this only works in Microsoft Edge with Bing. If you’re using a different browser and typing “Google” into Bing, the clone won’t appear.

Bing wants to beat Google with new tactics

According to data from statistics counter, Google remains the world’s dominant search enginewith an overwhelming market share compared to Bing. Search engine in numbers retains 89.73% preferences compared to Microsoft’s 3.98% offer.

Although Bing was one of the first to integrate ChatGPT, artificial intelligence was not enough to increase user share. Report Wall Street Journal published in mid-2023 showed that multi-million dollar investment in OpenAI did not live up to expectationsat least from a web search perspective. Bing went from 3.03% to 2.99% in six months, and things haven’t gotten any better.

The latter strategy may attract some users by confusing them.However, sooner or later they will find a way to access Google or change the default search engine. While the user experience isn’t all that bad, the results aren’t at Google level, and Microsoft knows it.