Chipmakers’ technology supplier Arm Holdings is developing a strategy to increase prices by up to 300% and design its own chips as part of increased competitiveness, Reuters reports.

Chipmakers’ technology supplier Arm to raise prices by 300% – Reuters
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According to the agency, such information is contained in court materials disclosed during the process in which Arm attempted to obtain higher royalties from chipmaker Qualcomm.

The initiative to increase prices comes from the CEO of the SoftBank group (owner of Arm), Masayoshi Son, and the CEO of Arm, Rene Haas. They strive to bring the benefits of Arm to the level of their clients, the agency noted.

He also writes that within about 10 years the company plans to increase its annual profits by about a billion dollars, which is planned in the Picasso program.

In addition, Arm could start producing its own chips, which would put it on par with competitors such as Apple or Qualcomm, Reuters added.

Representatives for Arm and Qualcomm declined to comment. Arm shares fell 2.43% on the Nasdaq following news of the impending price increase. At the close on January 13, the company’s stock was worth $137.07 per share.

In January, Bloomberg sources reported on Arm’s plans to acquire semiconductor developer Ampere Computing, backed by US-based Oracle. Ampere Computing was valued at $8 billion in 2021.

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Mikhail Zelenin

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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