MTS summed up the results of the program for exchanging old smartphones for new ones based on the results of 2024.
According to the operator, the number of smartphones and trade-in data increased by 34% compared to 2023. Most often, Russians gave away their old iPhones – they accounted for 31%, and Samsung took 29%. In 2023, the situation was reversed and the Korean brand was in the lead: 31% versus 18%.
TOP 5 selling smartphone brands under the trade-in program in 2023
1. Samsung: 31%
2. Xiaomi: 23%
3. HUAWEI: 22%
4. Apple: 18%
5. Oppo: 5%
TOP 5 smartphone brands sold under the trade-in program in 2024
1. Apple: 31%
2. Samsung: 29%
3. Xiaomi: 22%
4. HUAWEI: 11%
5. Realm: 1%
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The trade-in program continues to be popular among our clients. It allows you to trade in your smartphone without wasting time searching for buyers for components, and immediately buy a new smartphone at a good discount. This has been confirmed and the average price for buying a device: over the past year it has almost tripled.
— General Director of the MTS retail chain Andrey Gubanov
In the top ten popular models, with data on the program, 6 devices from Apple are registered: iPhone 11, iPhone 12, iPhone 13, iPhone 12 Pro Max, iPhone 14 Pro Max, iPhone 11 Pro. In addition, the TOP of sold devices included one smartphone from Redmi and three from Samsung.
Source: Iphones RU
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