In this way, the platform aims to benefit from the uncertainty surrounding ByteDance’s applications such as TikTok and Lemon8.
The X.com app now has a video button in the bottom bar so US users can quickly navigate to video content. “The interactive new home of video is rolling out to users in the US starting today,” the company said in a post.
X.com has previously experimented with using separate sections for videos and even launched a TV app that highlights content from various creators.
The new video tab underscores the company’s greater focus on video content, which is particularly relevant to TikTok’s problems in the US.
Source: Ferra
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