Sellers reported expensive advertising and high commissions in the marketplaces.

As a survey conducted among 797 sellers who have been trading with Wildberries and Ozon for at least three months and with a monthly turnover of 300,000 rubles or more showed, the development of sellers’ business is also limited by the high cost of advertising. This reason was given by 33% of respondents.

Another 31% of respondents pointed to the loss of goods during delivery, 30% to the platform’s price change policy during automatic seasonal promotions. 28% and 24%, respectively, cited failure to repurchase goods and the high cost of reverse logistics when returning items as major problems. 22% of sellers mentioned damage to merchandise.

Analysts estimate that by May 2024 the total number of sellers trading in the markets will reach 620 thousand, 80% of them in Wildberries and Ozon. By the end of 2024, Data Insight analysts predict, the number of orders on the markets will increase by 47%. The share of Ozon and Wildberries can reach 87% of the total number of orders.

The Wildberries press service told the newspaper that the commission depends on the category and sales model. The profit margin for the service starts from 0.5% of the seller’s price if he delivers his orders himself. The market will retain 6.5% based on the “Sale from Wildberries warehouse” model, in which the company provides sellers with its own logistics services. Ozon declined to comment on the survey results.