Melon Fashion Group planned to open 47 new stores in the first half of the year

New retail outlets with an area of ​​350 to 2 thousand square meters. M.

The company did not respond to RB.RU’s request.

MFG’s forecast for the first half of 2025 was lower than plans for the second half of 2024. As RB.RU wrote, the company was looking for contractors to open 69 new stores in 17 cities. The company also revealed plans to launch 80 stores in the first half of 2024. Among the promising locations, in addition to Moscow, St. Petersburg and more than million cities, Sochi, Novorossiysk, Astrakhan, Surgut, Cherepovets were indicated.

According to Focus Technologies, the number of offline store buyers in Russian shopping centers in the fashion segment from January to mid-December 2024 decreased by 10% relative to the same period in 2023. The shopping center index reflects the number of visitors per 1 thousand square meters. M of retail space, decreased by 2%.

In 2022, MFG would become the main beneficiary of Russia’s foreign brands. On the site of closed sales points of foreign networks, the company intended to open 250 of its stores, said Igor Maltinsky, development director of the company.

Revenue of the Melon Fashion Group of the Russian Legal Entity – JSC Malon Fash Group – in 2023 increased by 33%, to 61.5 billion rubles, net profit amounted to 7 billion rubles.