Lime will open a gum store instead of Louis Vuitton – Kommersant

According to the publication, Lime intends to rent a place with an area of ​​1.2 thousand square meters. m. The president of the Magic Group (develops the Slava department stores), Alexander Peremyatov, in a conversation with Kommersant, suggested that the rental cost could be about 120 million rubles a year. At the same time, the income of a store in this location is expected to be significantly higher: 1.2 billion rubles.

Lime is a brand of clothing, shoes and fashion accessories for women, man and child. The brand is managed by Style Trade LLC, founded in 2008 by Samara businessman, Dmitry Khokhlov, who has 100% of the company. According to Spark-Inrfax, the revenue of the network in 2023 doubled compared to last year, reaching 20.7 billion rubles, and the net profit increased by 57%, reaching 2.2 billion rubles.

In 2023, Lime took over the former Nike flagship store in Kuznetsky Most. According to Peremyatov, opening a store in GUM could help Lime increase the prices of its products and increase the value of the brand. He pointed out that the brand had already tried to raise prices, but was forced to reverse changes to customer dissatisfaction.

The eve of the plans of another important actor in the clothing market to open almost 50 new stores in 18 cities in Russia. As RB.RU discovered, Melon Fashion Group announced the formation of a group of contractors for the construction and renewal of Befree, Tsarina, Love Republic, Sela and Idol stores in the first half of 2025. New points should be opened in Moscow, St. Petersburg, Voronezh, Syktyvkar, Kalinningrad and other cities.