During the New Year holidays, the Russians became more active in mobile games. According to Appmetrica, on average, each player spent about 1,100 rubles for in -game purchases.
The most popular in New Year holidays was mobile action games with 24% of all mobile games in Russia. At the same time, the interest in table games (+23%), adventure (+19%) and puzzles (+19%) increased significantly.
Analytics shows that more than half of the players are at least once for holidays. At the same time, approximately 35% back to 2 to 5 days and 15% – the whole holiday. The biggest increase in the number of players was recorded in Arcade games (+32%) and adventure (+30%). In the action game, this figure increased by 25%.
On average, the Russians spent more than 2 hours a day in games, which is 16% more than ordinary days. The highest increase in the sessions was observed in adventure games that the average time increased by 16%and the number of players carried out more than 10 minutes increased by 53%.
As for donations, the biggest costs were recorded in strategies and oral games – 2929 rubles and 2010 rubles respectively. In the action game, the average control was 1289 rubles, Racing-1157 rubles and 959 rubles in games that played a role. In the Board of Directors games, users paid 937 rubles, adventures – 864 rubles, in the clusters – 697 rubles – in daily games – 501 rubles – puzzles – for 440 rubles – for 440 rubles – for purchases for 318 rubles.
The most regional players Moscow, St. Petersburg and Sverdlovsk. The biggest increase in the audience was observed in Karachay-Cherkessia, where active users have become 43% more than ordinary days.
Source: Ferra
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