A leader has changed in the Russian coffee market

According to them, last year, Monarch rose to five positions in the classification compared to 2023, and their sales in natural terms increased 3.5 times. The five hot drink brands of the best sale include Greenfield tea and Garden Coffee de Orimi, as well as Food Empire Holdings Maccoffee.

The Magnit retail network confirmed RBC that Monarch occupied the first place in sales in monetary and natural terms, and the second place Nescafe in terms of sales. Jde and Nestlé refused to comment.

Rusbrand director Alexei Popovich said that monarch’s popularity growth is associated with a successful brand change. In Magnet, success is associated with active advertising and the launch of new products.

Other sources indicate the expansion of the assortment, including ground coffee, and an increase in production capabilities, which allowed monarch to strengthen the market position. Nestlé, having suspended investments in Russia, lost leadership.

JDE has two floors in the regions of Leningrad and Novosibirsk that produce soluble coffee, coffee mixtures, fried land and grain coffee. In 2005, Nestlé has been producing only Nescafé coffee soluble in a company in the territory of Krasnodar.

At the end of January, Shopper’s wrote that the cost of a cup of coffee in Russia could grow between 20 and 30 rubles in the near future. The founder and co -owner of the coffee and coffee network network in Sergey Rumyantsev said that market participants are forced to increase prices “to remain in profitability” in the midst of an increase in the price of grain coffee.