On July 11, Ozon launched a new advertising format Stencils, where the algorithms themselves determine where and when to display the seller’s product so that it can be seen more often. This was reported to RB.RU in the press service of the market.
As part of this campaign, the seller himself determines the daily budget and bids for 1,000 impressions. The minimum bet will be 35 rubles.
In the new format, entrepreneurs manage and influence the daily budget, ad bids, and product listings in campaigns. In this case, the place for advertising the products will be selected automatically.
Items will appear on Ozon where users have regularly ordered the same or similar items. The new advertising format is expected to make the product more noticeable, but the purchase decision will still be influenced by delivery speed, price, photo and description details.
It is also reported that the time to set up the ads will be reduced to “a couple of clicks”, and the campaign will not have to be constantly updated and monitored.
In campaign settings, Ozon will show merchants a competitive offer based on algorithms that collect data from similar ad campaigns over the past three days. In addition, the site will show the cost of half of the possible impressions that the seller could receive.
Author:
anastasia mariana
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
