The RBC study showed the best platforms to launch online businesses

Among the main advantages of Avito, respondents identified a large user audience audience, the possibility of launching with minimal investments, as well as the simplicity of the registration and the beginning of the businesses.

In second and third, the markets of Ozon and Wildberries are located with indicators of 21.2% and 20.5%, respectively. The best five also included Vkontakte and Telegram, which obtained a score of 5.8%. The Instagram social network* occupied the sixth place with 5.6% of the votes, and the Yandex market was in the seventh place, receiving 4.7%.

Infoline Analytics General, Mikhail Burmistrov, said the Russian market is unique. “Nowhere in the world there is no more high competition between online sites. Entrepreneurs, small and medium -sized companies have the opportunity to compete successfully with larger retailers due to a reaction, flexibility, experience, ”he emphasized.

According to the expert, Russians buy 50% of all non -food products online, with the exception of cars and motor fuel. “According to the results of 2024, Russia was ahead of Korea and is inferior only to China in terms of penetration of non -food products online,” Burmistrov said.

Earlier this week, a bill was presented to the State Duma, which will force markets to show Russian goods in the first positions in catalogs and search results. Its authors were made by the deputies of the LDPR and the party “Fair Russia – Patriots – for the truth”.

* Meta and its Facebook and Instagram are recognized in the extremist organizations of Russia, their activities are prohibited.