Sberbank submitted requests to Rappa to the registered trademarks “Payment with a smile” and “Smile: this is profitable” for Bio -Activation, RB.Ru learned. Applications were submitted in January according to MKTU Class 09, 35, 36, 38, 39, 42, 43, 45 (financial services, retail trade, equipment, catering services, security and more). The bank launched a payment service with a person or a smile in 2023, but will protect brands in advance of the arrival of other players.
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As a source familiar with the bank’s plans explained to RB.RU, the credit institution will ensure registered trademarks, since “other players will develop and develop and arrive.”
“Sberbank launched” payment for a smile “in the summer of 2023. Therefore, Russia has become the first country in the world to use biometry technology for ordinary payments. Currently, several dozen millions of customers already They have connected to the service. A year ago, the number of terminals was approximately 250 thousand.
Since December 2024, Sberbank’s Biometry Payment Service has been available to all Russians over 18, regardless of whether they are Sberbank customers, his press service reported.
The bank said that to use the service, it is enough to deliver biometry in the “public services”, register with “Sberbuenus” and link the desired card to “payment with a smile.” Since February, Sberbank Online can choose the category “Payment for a smile” to receive a 5% reimbursement for purchases that do not fall in other categories.
The general director of the company “Patent online” Alina Akinina explained to RB.ru that Sberbank presents such applications for the first time.
“It can be assumed that in the early stages of the project launch they were not obvious enough for mass implementation, and in this sense, there were no measures to register trademarks. Now, given the high popularity of the corresponding payment method, the presentation of the applications obviously seems a necessary action, ”explained the expert.
According to her, the registration of brands for Sberbank can be a complex process, it will be necessary to take into account a fairly wide list of the declared services and the availability of nearby phrases with “smiles” previously registered as trademarks.
“However, taking into account the importance of the brands, most likely, the volume of efforts that the applicant considers it possible to make such registry significant,” said the head of the online patent.
The number of Russians who were registered in the “public services” and in a single biometric system (EBS) to obtain access to payment by a voice or person, approached 3 million people, Tass wrote.
Sberbank and the National Payment Cards System (NSPK, “MIR” payment card operator) create a unified payment service by a person. Its launch is scheduled for the second half of 2025, Izvestia reported in January with reference to Sberbank Sberbank Sberbank Sberbank and NSPK.
In mid-January, Sberbank, Alfa-Bank and T-Bank created a joint legal entity of Fintech-Platform LLC. The new company will develop payment decisions and services, including the payment of a QR code.
Author:
Ekaterina Strukova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
